Our Story

Welcome to F4mily Matters

Charlotte Born, Community Driven

At F4mily Matters, we combine streetwear with a powerful purpose. Based in the heart of Charlotte, our apparel shares a narrative of community and embodies the essence of family. We envision a future where every child is safe and cared for. Through premium streetwear and community initiatives, we help amplify the voices of the underrepresented and make the world a better place one garment at a time

Our Collection

Discover versatile, comfortable streetwear designed for everyday life. Our durable, stylish pieces celebrate family bonds and the spirit of childhood.

Championing Children’s Safety and Care

Our vision focuses on ensuring the safety and well-being of children worldwide. We collaborate with local and global organizations to support initiatives in child protection, foster care, and education. Every purchase contributes to these efforts.

Community Engagement

Rooted in Charlotte, we give back through pop-up shops and community events. we  take pride in showcasing the stories and experiences of local creatives, celebrating the vibrant culture of our community.

Sustainability and Ethics

We prioritize sustainable and ethical production. Our clothing is crafted with care, ensuring fair labor conditions and the use of eco-friendly printing techniques